"Jem and the Holograms" official trailer
YouTube / Universal Pictures
“Jem and the Holograms”, a Universal Pictures reboot of the 1980s cartoon “Jem”, is getting geared up for its release later this year. Fans have been eagerly awaiting the film and now they have even more reason to be excited. Winners of a contest being hosted by Universal Studios can land fans parts in the film.
Sunbow Productions; Getty Images
The contest invites anyone to enter. Contestants can perform as musicians, actors or dancers by creating and posting to social media (#jemthemovie) “Jem”-related videos of themselves playing a cover of a song from the film, talking to Jem about who has inspired them the most, or by dancing with friends.
Variety Magazine reports July 24 that the “Star in Jem” contest is also a campaign, meant to generate buzz about the movie by producing “a groundswell of user-generated content about “Jem” ahead of the movie’s Oct. 23 premiere, as effectively free publicity.” Another part of the advertising campaign sees Universal working with Defy Media, which will create a video campaign comprised of interviews from YouTubers whose videos have gone viral, as their rise from obscurity to being well-known mirrors Jem’s story in the film where she goes from being a small-town girl who dislikes being in front of cameras to a mega-superstar.
Anyone can enter videos into the contest and there is no limit on how many videos can be entered. After downloading music from the website, fans can sing along, dance or tell Jem how she has given them the courage to be themselves. For more information on how to enter and for entry guidelines, find out more at the “Star in Jem” contest page.
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